A 605-minute Strava challenge, the state’s area code. Athletes rode Sioux Falls to the Badlands in May 2026. Endura and Bikeflights joined. Collaboration with Media One and Lou Hammond.
Strava finished at 81% in-geo completion against a 70% bench, with 4,338 in-geo reward clicks against a 3,920 estimate. Athletes posted above contract. Athlete and Canyon social hit 119,226 views. Partner email sent 194,918. Global Strava impressions landed at 5.3M. That stack yielded 140,490 unique sweepstakes entries.
Client
Travel South Dakota x Canyon Bikes
Challenge
8 August to 4 September 2026
Sweepstakes
through 7 September 2026
What we ran
Strategy, athlete and brand partnership, photo and video, Strava
Production / agency partners
Media One, Lou Hammond
Brand partners
Travel South Dakota, Canyon, Strava, Endura, Bikeflights
Strava participants
59,029 global joins / 27,122 US
Sweepstakes entries
140,490 unique entries
Strava completion
81% in-geo vs 70% bench
In-geo reward clicks
4,338 vs 3,920 estimate
Global Strava impressions
5.3M (US 2M)
Athlete + Canyon social views
119,226 (athletes above contract)
Partner email sends
194,918 across 3 inclusions
May content trip
DRGNews 24 August named Travel South Dakota with Strava, Canyon, BikeFlights, Endura.
