We coordinated with Wasserman and ThinkingBox on Chobani’s Alianza de Fútbol Tour. Chobani entrusted CAN with strategy, contracting, and execution of the athlete component across three stops: San Bernardino, New York, and El Paso.
Christian Ramirez
Ramirez played in the Alianza de Fútbol tournament in San Bernardino as a kid. After years in MLS, including time with LA Galaxy, he returned to that Southern California stop for Chobani.
Andres Perea
Perea grew up playing fútbol in Colombia before MLS stops that led to NYCFC. The New York Alianza stop sat in his club city, with bilingual youth crowds that match how he moves between Spanish and English.
Angel Zaldivar
Zaldivar came up from Ciudad Juárez, where he played forward for FC Juárez, to meet fans at the El Paso stop. Cross-border Bravos crowds already knew him. Chobani put him face to face with his loyal fans.
