Curated Adventure Network

Brands

Activation.

Consumer first. Ambassadors, sampling, on site.

Chobani

Athlete appearances

Athlete appearances on the Alianza de Fútbol Tour, with Wasserman and ThinkingBox. Andres Perea in New York. Christian Ramirez in San Bernardino. Angel Zaldivar in El Paso.

Andres Perea in a Chobani kit, smiling down at a boy in a Brooklyn jersey.
Andres Perea with kids in yellow kits at a Chobani appearance in New York.

The stops

New York, San Bernardino, El Paso.

Andres Perea (NYCFC) in New York. Christian Ramirez (LA Galaxy) in San Bernardino. Angel Zaldivar in El Paso. Alianza de Fútbol Tour.

Andres Perea plays for NYCFC. The New York stop was his club city. Christian Ramirez is from Southern California. San Bernardino was the Southern California stop. Angel Zaldivar was a forward for FC Juárez. El Paso was set for FC Bravos fans.

Angel Zaldivar, family portrait, at a Chobani appearance in El Paso.

Brand ambassadors

Sampling.

Ambassadors who care. On site with the product.

Eli, sampling.